This is a tough one (mostly because I’m not fond of billboards and I wish Utah would do away with billboard advertising all together, but word on the street [because yes, this is something I actually looked into once when I didn't have more important things to worry about] is that billboard companies are a powerful lobbying group).
Billboards were not a common sight where I grew up in Oregon. Aside from one–which was probably just a giant sign–on the side of a giant barn somewhere out in farm country, the billboard with which I was most familiar was had to do with music (which I will Google as soon as my eight minutes are up) Billboard’s top hits (I wanted to go with Top 40, but that was Kasey Kasem (sp?).
In any case, thanks to tough laws (at least back in the old days) prohibiting/regulating billboards from messing with the skyline and our view, the most experience I had with billboards would be every summer when our family would drive to Randolph, Utah to help at the ranch during branding season. Once you hit Utah (I have no recollection of Idaho’s billboard laws) there were billboards a plenty. And I’m not a fan.
Unless they are funny. If you are clever or know how to wield a pun or otherwise amuse, you may get a pass, but pretty much I loathe billboards.
In particular, ears are not attractive and should not be pictured on billboards (Gus Paulus maybe? Nope–Ken Garff–see, Mr. Garff–all that money for naught). Plastic surgery billboards seem to have diminished somewhat over the years but also used to annoy me plenty. And can I just tell you how most amazing it is that there are no longer a herd of white horses lining my drive all the way up and down I-15? (Cavalia’s Odysseo).
In any case, billboards are big, they are usually ugly (those clunky rusty metal ones of late-UGH!), and they are rarely clever. I’m not a fan. The end.
[Day 3 of Ann Dee Ellis’ 8-Minute Memoir]